Keenvale researches, tests and promotes products and services online — and runs specialised digital marketing campaigns for the brands we partner with. Every claim sourced, every commercial link disclosed, every campaign tracked end to end.
We don’t specialise by category — we specialise by rigor. The vertical changes; the standard of sourcing, disclosure and measurement doesn’t.
Hands-on evaluation and comparison of software, services and consumer products — published with our method shown, not just our conclusion.
We promote products and services we’ve evaluated, across paid and owned channels, with full commercial disclosure and outcome tracking on every campaign.
Specialised campaign and measurement work for brands that want performance marketing built on the same verification standard we hold ourselves to.
of commercial relationships disclosed on the page that carries them
compliance checks every page clears before it can be published
tracked steps from ad click to reconciled, confirmed conversion
numeric claims published without a citable primary source
The same four steps run for every piece we publish and every campaign we launch — in this order, with no step skipped for urgency.
Before anything is written, the product or service is put through actual use — and we record what we did, including the parts we could not verify.
Every factual and numeric statement is traced back to a primary source and cited inline, where the reader can check it without leaving the sentence.
Each page clears a written checklist as a condition of going live — original content, correct disclosure, partner terms cleared for the channel in use.
Once live, the campaign is tracked end to end and reconciled — we report the value that was confirmed, never a projection presented as a result.
Each piece takes one buying decision, cites its primary sources, and names what we have not verified in person.
Feature tables compare automation and price per contact. Since 2024, Gmail and Yahoo decide delivery by authentication and complaint rate, not by your tool.
Whether a free tier stamps your export often depends on which features you used, so you find out after the work. And the project itself never leaves.
Every alternative opens Word files. What decides your switch is what survives a round trip through someone else's real Office. That is testable in an hour.
The USPTO fee is non-refundable and charged per class. What decides whether you pay it once or three times happens before you file, not during.
Every page passes the same gate before it can go live. The check is written down, applied the same way each time, and blocks publication rather than flagging a problem afterwards.
Illustrative view of the metrics we track
We reconcile every conversion back to the click that produced it, and report confirmed value — never a projection dressed up as a result.
Worth stating plainly, because it’s the part that decides whether a partnership works.
Brand keywords are excluded by an enforced rule, not left to individual judgement on each campaign.
A figure without a checkable origin does not go on the page, however good it would look.
If we earn from a link, it says so where you read it — not only in a policy page you’d have to find.
Paid search and organic content, always landing on a page we own and control. We do not send an ad straight to a partner’s site, and we do not use pop-unders, incentivised traffic or email drops.
No. Brand terms belonging to a partner are excluded at account level by an enforced rule rather than left to per-campaign judgement, because a rule cannot forget and a judgement can.
On the page itself, in the body, before the content the commercial link relates to — not only in a linked policy page. Commercial links are also marked in the HTML so browsers and search engines can identify them.
A Albuquerque Silva Empreendimentos Ltda, a company registered in Brazil, identified in full on the Terms page together with its registration number.
Every conversion is reconciled against the click that produced it, and we report confirmed value only. Pending commission is excluded until it is confirmed, so figures are not revised downwards later.
Whether you run an affiliate programme or need performance marketing built on measurement you can audit — we’d like to hear from you.